home banner background image

About us


Tell the story of every field

At PlanetWatchers, our mission is to tell the story of every field. Our acreage reporting and claims validation services are designed to save our customers time and money and provide accurate and reliable data that supports the North American crop insurance industry. We are committed to using our expertise to make a positive impact on the industry, helping insurers, agents, and growers be successful. 

Company timeline

Our journey to telling the story of every field

Our Values

Our approach is shaped by a culture of partnership, innovation, and putting the industry first 

At PlanetWatchers, we are constantly pushing the boundaries of what is possible, seeking out new and creative solutions to the challenges faced by the crop insurance industry. Our focus is not just on our own success but on the success of the industry as a whole. By working together and prioritizing the needs of the industry, we believe we can create a better future for everyone involved. Our approach is designed to foster collaboration, innovation, and a shared commitment to the success of the industry we serve. 

Aerial view Combine Harvester gathers the wheat. Harvesting grain field crop season. Food industry concept

Our team

Executive team

Meet the PlanetWatchers team
  • Dominic Edmunds


    Dom is an experienced entrepreneur and CEO from the world of Big Data. Having built and grown a worldleading market business, he is now fully focussed on supporting innovation in the world of crop insurance. Throughout Dom’s 24 years of experience, he has collected several awards including 3x Sunday Times Tech Track 100 and Best UK technology company to work for (Business Insider & Glassdoor).

    Read More
    Dominic Edmunds CEO
  • Roi Shilo

    Founder & CTO

    Roi possesses extensive expertise in the field of remote sensing, having accumulated over 20 years of experience. He has worked predominantly with satellite data, including SAR (Synthetic Aperture Radar), Multi, and Hyperspectral data, and has specialized in developing technologies for commercial applications. Prior to founding PlanetWatchers, Roi held several management positions in startup companies, where he was responsible for creating new remote sensing applications for various markets and geographies. He focused primarily on the largescale management of natural resources.

    Read More
  • Trevor Nicholson


    Trevor is a seasoned professional with over 25 years of experience across various industries and functions and holds both professional (CIMA) and experiential qualifications. Over the last 17 years, he has held senior leadership positions in diverse sectors, including leisure, gambling, care, security, and technology. Trevor is renowned for his ability to balance cost and value while devising growth strategies. He takes pride in making a significant impact on his teams, businesses, and markets. Trevor is driven by his passion to create a difference in the organizations he works for and the markets he operates in.

    Read More

who we are

We are a team of dedicated professionals committed to delivering exceptional results for our customers

We believe in building strong, long-lasting relationships with our customers, based on trust, transparency, and open communication. Above all, we are passionate about what we do, and we take pride in our work and how it drives positive change for North American crop insurance.


Speak to our team

We pride ourselves on being honest and transparent about our service delivery. You can find out more about our use of agriculture satellite imagery and the wider technology stack we use on our website or feel free to get in touch with us.

Contact us
Earth-Day-concept.-Green-sidling-grow-in-rich-black-dirt.-Little-plant-sprout-growing-in-the-sun-on-agricultrual-field Rows of young corn plants on a fertile field with dark soil in beautiful warm sunshine fresh vibrant colors cornfield lens flare effect

Office locations

We are spread across the world

New York
Tel Aviv