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Meet the team

about our team

Meet the people who power our success

We are a group of passionate individuals dedicated to leveraging technology to make a positive impact in the crop insurance industry.

Our team is composed of experts with diverse backgrounds in technology, agriculture, and insurance, all united in our mission to help those in crop insurance make more informed decisions and mitigate risks. We take pride in our innovative approach and are committed to providing exceptional service to our customers.


Dominic Edmunds


Dom is an experienced entrepreneur and CEO from the world of Big Data. Having built and grown a world-leading market business, he is now fully focused on supporting innovation in the world of crop insurance. Throughout Dom’s 24 years of experience, he has collected several awards including 3x Sunday Times Tech Track 100 and Best UK technology company to work for (Business Insider & Glassdoor).

Dominic Edmunds CEO


Roi Shilo 

Founder & CTO  

Roi has over 20 years of experience working predominantly with satellite data, including SAR (Synthetic Aperture Radar), Multi, and Hyperspectral data, and has specialized in developing technologies for commercial applications. Prior to founding PlanetWatchers, Roi held several management positions in startup companies, where he was responsible for creating new remote sensing applications for various markets and geographies.

Roi Shilo


Trevor Nicholson  


Trevor is a seasoned professional with over 25 years of experience across various industries and holds both professional (CIMA) and experiential qualifications. Over the last 17 years, he has held senior leadership positions in diverse sectors, including leisure, gambling, care, security, and technology. He is driven by his passion to create a difference in the organizations he works for and the markets he operates in. 

Trevor Nicholson


Meet the wider team

  • Rebecca Waiting

    Head of Customer Success

    Rebecca has a wealth of experience in leading international customer operations for technology-enabled service, SaaS, and Analytics as a Service business. She has worked with B2B and B2C relationships and has accumulated 15 years of expertise in this field.

    Prior to joining PlanetWatchers, Rebecca served as the Chief Operations Officer at SaleCycle, a ‘Big data’ business founded by PlanetWatchers CEO, Dom Edmunds. In her role, she was responsible for overseeing account management, partnerships, customer onboarding, and customer support functions.

    Rebecca holds Bachelor’s degrees in education and marketing, as well as an MBA. She is passionate about demonstrating value to customers and is committed to driving customer satisfaction in her endeavors.

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    Rebecca Waiting
  • Ori Elkin

    Head of Engineering & PM

    Ori is a highly experienced professional with over 20 years of expertise in building and leading high-velocity tech teams. He holds a B.Sc in Computer Sciences from the Hebrew University, as well as an MBA from UC Berkeley.

    Over the past decade, Ori has made significant contributions to the Remote Sensing industry by building innovative products and tackling complex projects. He brings a wealth of knowledge and experience to the table and is committed to driving success for his teams and the organizations he works with.

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    Ori Elkin
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We’re hiring! Join our team

We are embarking on an exciting journey to bring our specialist knowledge and USP to the commercial world. We are a business that has big ambitions and that means we need a team built on ambitious individuals. If that’s you…

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